His primary focus is on strategic market assessment, product development, brand and advertising for B2C and B2B products and services.
He has a strong multivariate and customer choice modeling background, specializing in trade-off analysis tools such as conjoint, discrete choice and SIMALTOTM. He is also is an experienced moderator and qualitative interviewer.
He holds an MBA in Marketing and Quantitative Analysis from Rutgers University, a MS in Applied Psychology from Stevens Institute of Technology and a BA in Psychology and Math from Providence College.
His fifteen year of international marketing research experience spans Europe, Asia, Latin and North America.
Colleen McGrath, Managing Director - Has more than 30 years experience in all phases of market research including 15 years of running her own business and nearly 10 years at Burson-Marsteller public relations firm as SVP, Research Director where she specialized in high tech, healthcare and pharmaceutical research as well as crisis communications.
She is highly proficient in secondary, qualitative and quantitative research and is a trained and experienced moderator and ideation/brainstorming facilitator.